Market shares of EU countries at packaging machines 2017
Market shares of packaging machines from Germany lessened in the EU 2017
The value1 of packaging machines produced in the 28 countries of the European Union in 2017 accounted for €13.5bn, by 7% higher than in 2016.
July 23rd, 2018 - Packaging machines may be subdivided into three product segments, i.e. cleaning machines, fill and sealing machines and outer packaging machines such as cartoners, case packing systems a.o.
Outer packaging machines as well as fill and sealing machines form almost the entire market with 56% resp. 40% each. So only a market share of 4% remains for cleaning machines.
While the market for packaging machines grew by 7% compared to previous year values of outer packaging machines increased by above average 10%, those of fill and sealing machines rose by below average 3% and of cleaning machines rose by above average 12%.
Italy keeps its market share as leading country in the EU with outer packaging machines constant
The value of outer packaging machines stood with €7.6bn in 2017, a plus of 10% on 2016. Italy is the leading country in the EU regarding outer packaging machines. It increased the value of its outer packaging machines above average by 12% thus kept its market share in the EU of 54% constant.
German machine-builders increased the value of their outer packaging machines by average 10%. That is why their market share in the EU kept also constant at 18%.
The seven EU countries Italy, Germany, France, the Netherlands, Spain, Great Britain and Denmark are already producing 91% of the outer packaging machines in the European Union. However, these seven countries account only for a quarter of the EU countries.
Germany's market share as leading country with fill and sealing machines dropped slightly, that of Italy increased slightly
The value of fill and sealing machines accounted for €5.3bn (2017). 82% of the fill und sealing machines' production applied for Germany and Italy.
In a market that grew by 3% compared to 2016, it is Italy that was able to expand the value of its fill and sealing machines above average by 8% thus increasing its market share in the EU from 22% to 23%.
The average growth of Germany's value of fill and sealing machines by 3% led to a drop of its market share in the EU from 60% to 59%.
Germany leading positions with cleaning machines weakened, Great Britain with second highest market share
The value of cleaning machines in the EU stood at €545.4m in 2017.
Germany held the relatively strongest position at cleaning machines with 37% market share. However, in 2016 its market share stood still at 48%. In a market that grew by 12% from 2016 to 2017, the value of cleaning machines from Germany plunged by 12%.
The market share of Italy decreased too from 18% to 15%.
Great Britain, however, increased the value of its cleaning machines by more than threefold from 2016 to 2017 bossting its market share from 4% to 17%. So Great Britain reached the second highest market share among the EU countries regarding cleaning machines.
The four countries the Netherlands, Denmark, Poland and Czech Republic are showing a combined market share of 14% compared to 10% in 2016.
Intensified pressure for unlocking export markets outside EU
The large market shares of German packaging machines in the European Union explain the relatively low export share of packaging machines from Germany to the EU. It is with 34% clearly lower than that of the entire machinery industry with 49% to the European Union (2017).
So intensified unlocking of export markets outside EU belongs to the characteristics of the packaging machinery industry in Germany. However, the report about the export markets of packaging machines shows that this could reached only partly so far.
1 The official statistics determines value as production, evaluated to selling prices without value added tax. So the difference to the turnover lies mainly in changes of inventories, i.e. value may be understood as turnover with good approximation.
